by Hitesh Lade | May 8, 2020
This article provides advice on how to get local media to notice the work non-profits do and events they host.
by Hitesh Lade | May 8, 2020
This Smart Prosperity Institute video shows the latest trends for how Canadians consume information and provides best practices for turning research findings into general public-friendly communications.
by Hitesh Lade | May 8, 2020
This podcast discusses how to properly pitch a story to the media (primarily TV stations) and to the right person.
by Hitesh Lade | May 5, 2020
When looking for publicity, the media will be interested to hear either (1) your expertise (2) your story. It is not enough to just share about funding, or even an event you want coverage at. If you are trying to get coverage for either of those, show the story (e.g....
by Hitesh Lade | Feb 25, 2020
This toolkit provides information on developing a communications plan, channels of communication, document types and measuring results.
